Do you want to increase your readership? You may have the best content in the world, but without the right stock images, you will not attract or retain readers. Thus, it is important that you know the best practices to increase your readership. When it comes to Shutterstock free photos, the following three practices are most important: proper placement, caption, and margin.
- Placement. Whether you accept it or not, placement of Shutterstock photos matters a lot. Readers follow a natural sequence for reading, which involves a specific order. Oftentimes, readers look at the image if there is any, scan the headline and read the body of the body. They read the entire body only if the headline is interesting enough. An image at the top increases the chance of readers to read the entire copy.
- Caption. Did you know that captions get read four times more than the copy? Yes, that is right. When you place an image in the middle of the text, you are drawing the attention of your readers. Of course, it depends on your photos. An image can draw in or out readers. Thus, it is extremely important for you to place caption under every image. If you do not want to miss out on the opportunity to engage your potential readers, use captions correctly.
- Margin. A consistent left margin allows your readers to follow your text easily. Your readers rely on it as an anchor, meaning it is a place they return their eyes to. The reason why the body is never justified to the center or right is that these locations interrupt the train of thought of your readers. If the location of the left margin changes, readers have to relocate it before they continue reading.
Aside from these three sensible practices, it is also important that you use Shutterstock free photos that are clearly tied to your value proposition. They should not confuse your readers. In short, they should complement the central theme of your page. You do not need images that will only distract your readers. You need relevant images that you can add useful captions into.
With Shutterstock’s over 70 million royalty-free images, how will you know you have the right images? If you cannot come up with a good caption for your image, you probably have the wrong image. Choose images that has story appeal and that demonstrates something you have said in your copy. Once you put these practices at heart, you will increase your readership and retain your readers.